10 Best UX Best Practices For Ecommerce Success

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E-commerce is slowly becoming the primary way of doing business. This offers opportunities for even businesses that can’t open a physical retail shop. One significant result of this success is a large number of customers who require a well-developed e-commerce UX experience. So, even if we offer unique products that adhere to top industry practices, if our store does not provide eCommerce UX best practices, all of our efforts will be in vain.

Customers are more picky and discerning than ever before. According to Adobe, 38% of online shoppers will abandon a website if the design is unappealing. According to Jozef Toth, Senior UX/UI Consultant at Pfizer, 88% of online consumers are less likely to return to a website after a negative experience. Meanwhile, according to the Soda Report, 77% of agencies believe that a poor UX on a website is a weakness for their clients. 

Have you ever wondered why roughly 76 out of every 100 of your visitors abandon their cart? It’s simple — they’re not impressed.

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Some of the fundamental but critical factors to consider are as follows:

  • Simplicity in operation.
  • A design that does not overpower the e-commerce site.
  • Product marketing.
  • Data security for users.
  • Menus and catalogues are examples of appropriate visual elements.

Customers act as brand advocates, spreading the word about your company’s products and services. As a result, we must conduct user research in order to identify their needs, meet or even exceed their expectations, and provide the best experience.


What is eCommerce User Experience (UX)?

The goal of the eCommerce user experience is to get inside the mind of the end-user in order to determine the best experience that will provide a simple, straightforward, and seamless experience. The goal is to make the user experience as pleasurable as possible. 


10 UX Tips for eCommerce success

 
1. Optimise The Pages For Fast Loading:

 A slow-loading page is the fastest way to make our potential customers bounce back from our website. According to several experts, 47% of users expect no more than two seconds of loading time for an average website. According to experts, if an eCommerce site earns $100,000 per day, a one-second page delay could cost it $2.5 million in lost sales each year.

A lot of issues can slow down our website and landing page, but scripts and images are two of the most common culprits. According to an Adobe study, 39% of people will abandon a website if the images take too long to load. By simply combining and minimising various JavaScripts, the website YOTTAA discovered that it could reduce a site’s load time by 33%.


2. Easy Navigation:

Easy navigation is the key to holding onto our customer’s attention. Conducting market research to determine which categories are most important to our potential clients, making logical product categories and subcategories so that people can easily find what they’re looking for. Combining colour, and size variations on a single product page to reduce clutter makes it easier to navigate.


3. Add Visible Site Search:

Proper site search functionality is a must if we want to provide our customers with the best eCommerce UX. People who use the search box are more likely to become leads because their intent is clearer. If they can’t find the search box or it doesn’t work properly, these potential customers might not find the information they’re looking for and leave our website with a bad taste in their mouth.


4. Personalise User Interface:

Helping our users find what they are looking for, creates a favourable experience. This also adds to the overall user experience of the website. Personalization has emerged as a critical component of eCommerce store optimization strategies. It assists brands in developing meaningful relationships with customers and gaining insights into what visitors want. Customers have a seemingly limitless number of options to choose from and personalization is an excellent method for gaining their interest and loyalty.

According to a study from Evergage, 45% of organisations have attempted to personalise their homepage. The recommended segment on renowned online platforms like Myntra, and Amazon is a great example of personalised homepages. 


5. Allow Customization:

While personalization is an excellent tool for eliciting interest, customization is a more recent trend that is sweeping the world of eCommerce. Customization enables users to make their own choices about things they want to see, as well as set preferences for how they want the view of the web page to be organised and displayed on the eCommerce website. Reddit and the BBC are two excellent examples of customization. When we visit these websites, we will notice that customization improves the UX by giving users control over their interactions with the site.


6. Use high-quality, informative images and Videos:

Using high-quality product images and videos that show a variety of angles gives potential customers an idea of what they’re buying. The more information we provide, the easier it is for a customer to say, “Yes, I want to buy this!”

High-resolution photos and videos are important for the site but trying to represent the true scale of the products to nudge visitors into making a decision are more effective.

According to a Baymard Institute study, 42% of users will attempt to estimate the scale and size of a product based on product images. It’s a good idea to include photos taken in a real-world setting so that people can get a better idea of how they’ll interact with the products.


7. User-Generated Content

And it’s not just photos and videos taken by professionals. According to reports, 77% of consumers prefer to see photos taken by other customers over photos taken by photographers. Encouraging our customers to share their social media experiences with our products or services can lead to gaining interest from other potential customers. It assists other potential clients in making the right choice.

This type of interaction makes our customers feel heard and fulfilled, both of which are important aspects of the eCommerce user experience.


8. Allow creating Lists for later use:

Some of the most successful online retailers have grown by allowing their customers to create lists. Not everyone will be completely confident in their purchases from the start. Giving our potential customers the option to save an item to a list and review it later increases the likelihood of a conversion. Amazon uses this strategy to provide a better user experience to its visitors. Buyers can create their own labels to sort products in a variety of ways, such as by personal preference or the most desired item. 

These lists can help to reduce the number of products that these buyers will need to consider when they are ready to make a final decision.


9. Offer virtual assistance:

Chatbots or live chat tools with predictive technology i.e with options to choose from as replies are now being used by eCommerce companies to anticipate shoppers’ needs and provide guidance during critical moments. 

For example, if a customer receives an error message during checkout or is looking for a sizing chart, a chatbot can provide timely, relevant assistance. Chatbots for customer service representatives can provide personalised recommendations to help customers get over the hump and close the sale.


10. Make the checkout process and payments faster:

Make it as simple as possible for customers to pay. After all, this change increases conversions and sales. 

  • Include a strong call to action.
  • Provide a variety of payment options. According to reports, 56% of respondents anticipate a variety of payment options on the checkout page.
  • Don’t push signing up; it kills conversion rates.
  • our checkout page should have a consistent look and feel.
  • Minimal form fields (the fewer the better!).
  • Don’t direct to other websites to make payments.
  • Give assurances about security and privacy.


Online and mobile shopping has become an integral part of our daily lives. As a result of this practice, eCommerce has become a viable method of conducting global and local commerce. 

There are multiple platforms which offer eCommerce solutions for businesses. Swipe which is one of the best and budget friendly options out there, lets you take your business online creating an online store for you with a single click. It allows you to track all your orders in one place, monitor end-to-end order management, send real-time order status to users, generate GST bills directly from online orders, which makes it extremely easy for businesses to manage all business operations. From uploading multiple high quality images for an unlimited number of products to setting up multiple sub categories and instantly sharing product catalogues on Whatsapp, Swipe offers it all. You can easily share your invoices on Whatsapp with your customers and vendors by using the free Swipe invoicing software with GST. 

Irrespective of the industry, customers should get an easy-to-use, clean, and appealing website. Developing a comprehensive, strategic approach to making users’ experience easier. 

People nowadays are willing to abandon a website at the first sign of a slow-loading image or a broken link. The basics are no longer sufficient; Best UX practices must be Implemented for results. Every product and audience is unique, so it’s important to conduct research and track changes to determine what works best for respective industries. We must go above and beyond basic functionality to provide something special that makes your customers feel special.

Suggestions:

Read the story of Lakhsmi’s BakeHouse and Genies Magical Food here. 

Swipe is a free GST billing software, that helps you track your sales, purchases & estimates in real-time. With Swipe, you can easily manage your inventory, file GST returns, and create & share professional invoices.

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